Logo Redesign · 2026

Keglers

Concept Rebrand (Academic Project)

This in-class branding project challenged students to select an existing logo and develop a thoughtful brand refresh. The process began with a brand analysis, researching the business, its audience, and its visual identity to better understand how the logo could be modernized while preserving its character. I chose Kegler's, a well-known sports bar in Morgantown, West Virginia, and created a refreshed identity that reflects the energetic atmosphere of the restaurant while presenting a cleaner, more contemporary visual direction.